Our first blog post!

Why natural skincare?

We’re always blown away by the amount of ingredients in over the counter skincare products that are actively harmful for us!

One of the chief offenders you may have heard of are parabens. But what are they and why are they in so many products?
Parabens are used as a preservative to prolong the shelf life of products. They prevent and reduce the growth and development of bacteria and mold that would occur naturally as a part of a products biogradation (basically, they stop your products from “going off”)

Parabens first came into common usage in cosmetics and skincare products in the 1920’s, there are several different types : butylparaben, propylparaben and ethylparaben are three of the most common.

The issue with parabens is that they can act as endocrine disrupters because they can mimic estrogen and bind to estrogen receptors.
So what? So this is bad because estrogen is known to influence the incidence of breast cancer.

There’s a double impact here because parabens can be and are rapidly absorbed through your skin, and just in case they couldn’t do it naturally anyway, some cosmetic manufacturers add “penetration enhancers” (oooh matron) to their products which increase the rate of absorption.

We say double impact because after penetrating your skin, the parabens have then been seen to accumulate in fatty tissue, and for women, this can often mean the fatty tissue in their breasts. The paraben mimics estrogen, too much estrogen has been linked to the growth of tumours because it can trigger increased breast cell division.

Parabens have been shown to impact the reproductive functions of both men and women so it’s not just ladies who should take note here.

Parabens that do not bioaccumulate in our fatty tissues are excreted and end up in our oceans via the sewage system and have been found in fish, surface water and sediment.

Skin can also become sensitised to paraben and begin to display signs of irritation.

Parabens are widely used in wash-on and rinse-off products. We believe in limiting our exposure to toxins such as these as much as possible which is why you absolutely will not find parabens in any Mise products.

We use Organic Jojoba oil in our trio of serums and our Balancing Cleanser. Why?
Apart from it’s incredible nutrient profile and the ease with which your skin absorbs it, jojoba oil is not in fact an oil, it is a liquid wax.

This means that Jojoba is molecularly, extremely stable and thus will not deteriorate like actual oils. Thus it has a longer shelf life, and so, we can avoid the need to put a preservative in our products.

But that’s not the only reason of course! Jojoba oil’s natural moisturising and healing qualities are incredible for your skin! We will go into that in our next blog

By all means, feel free to ask questions in the comments below.

Thanks for reading!


Journal of applied toxicology

What are parabens?

Elle News- What are parabens : The truth about skincare’s biggest bad guy

This Post Has 3 Comments

  1. Maeve

    I love this explanation. It makes things clearer, we all know that parabens are harmful but not exactly why they are. Thanks for education there… as I have grown older I am much more into natural products. So great also that your Irish, love supporting local too.

  2. admin

    Thanks Maeve 🙂 we love researching this stuff. Often, like you say, we kind of know that some ingredients aren’t meant to be good, but not why or by what mechanism they harm us. We’re just trying to spread the word as we learn it ourselves!
    We’ll be looking at SLS and Alcohol in this blog series !

  3. Tatjana

    Thank you for the professional, expert and clear description. A wonderful article, it is always good to know more, how actually something “small and harmless” can affect our health, and the importance of natural products for our health. I am a big fan of Mise Natural Skincare and I am a huge support for the continued development of this brand. Looking forward to more articles like this and new products!! ☘️

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